March 18, 2019, – In continuation of the brand’s highly successful campaign, #DekhoMeriNazarSe, initiated last year to help bridge the social divide prevailing within Pakistani society, Samsung Pakistan has introduced yet another project, #ShareYourScreen, with an aim to create greater inclusivity and bring the nation together through the spirit and love for cricket.
Samsung Pakistan, one of the world’s leading
electronics brands, has always been a staunch advocate for the elimination of
social biases and prejudices as well as integration
across all classes. For this purpose, the company has promoted its latest
movement, #ShareYourScreen, in an effort to bring Pakistanis together via
nationwide cricket match screenings. People of all ages are being encouraged to
view live screenings of all cricket matches at orphanages and old age/retirement
homes, thereby expressing solidarity with those who live on the fringes of
society and who have otherwise been forgotten. With popular hashtags such as
#CricketForAll, the younger generation is also being brought onboard via social
media platforms to reach out to needy and underprivileged groups and make them
feel wanted and welcomed.
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