The incredible sales boost of the
Camon i4
TECNO’s premium mobile phone, the Camon i4 is making a sensation in the telecommunications
marketplace with growing sales every day.
The smartphone made a notable impact
with potential users as it is the first smartphone of its kind and in its price
range to feature a triple AI Camera. This prediction of its success by early
reviewers turned out to be true as the Camon i4 made incredible sales across
Pakistan since its release earlier this April.
The phone sold out in many in-store
locations in Lahore, Islamabad, Karachi and other major cities and had a
staggering boost in online orders over the week after Eid.The phone was launched at an event
hosted by Cybil Chaudary and Ahmed Ali Butt earlier this year.
At the launch the brand’s Global VP Higer Zhao noted that the “TECNO
brand has come far from being an entrant in Pakistan to being a market hit. As
the phone made its way to the marketplace it made an incredible splash by
becoming a product leader in the affordable smartphone range. “
The popularity of the Camon i4 is
exclusively due to its features and price point. The Camon i4 caters a
resolution of 720x1520 with a large dot-notch display of 6.2 inches that is
protected by corning gorilla glass. The phone also features a 2.0 Ghz Quad Core
and comes with fingerprint sensors and a proximity gage. Moreover the phone
packs a powerful non-removable Li-Po battery of 3400 mAh that enables its users
to easily use the phone throughout the day without the need to recharge.
What’s most unique about the phone
though is its triple AI camera. The growing trend for multi-camera phones has
greatly influenced consumer choice. The Camon i4’s triple camera of 13MP, 8MP
and 2MP is what sets the phone apart and is the reason for the phone’s wide
success in Pakistan. Features such as HDR, panorama, scene detection and geo
tagging has increased the phone’s appeal and contributed to making the Camon i4
one of the hottest selling smartphones this summer.
The smartphone currently retails at
PKR 21,499 for a storage of 32GB with a 3GB RAM and at PKR 25,999 for a storage
of 64GB with a 4GB RAM.
Apart from the exponential success of
its premium smartphones, TECNO
Mobile has also made waves as a CSR
driven company. The brand launched a campaign titled Tecno Blue Chalk with
Khubaib Foundation to deliver quality education to orphan children across
Pakistan. Following the campaign, the orphan children and Khubaib Foundation’s
Chairman Nadeem Ahmad and TECNO Mobile Pakistan’s CEO Creek Ma were all invited
to the Presidential House for a special dinner hosted by the President of
Pakistan Dr. Arif Alvi.
The image of TECNO Mobile as a
dynamic and affordable smartphone provider is helping the brand become a leader
in the industry. In terms of this success, the sales boost of the Camon i4 has
certainly furthered the brand and increased its popularity in the region. Those
who are currently looking to purchase the Camon i4 can do so through TECNO
Mobile’s official distributing partner YelloStone or through United Mobile.
For more information about TECNO Mobile, please visit:
About TECNO Mobile
TECNO Mobile is the premium mobile phone brand of Transsion Holdings
with a comprehensive mobile devices portfolio across feature phones,
smartphones and tablets. As a brand, TECNO is dedicated to transforming
state-of-art technologies into localized products under the guideline of “Think
Globally, Act Locally”. Established in 2006, TECNO has presence in more than 40
countries across the globe. As one of the fastest growing international brands,
TECNO has achieved a cumulative sales volume of 100 million units. It is now
one of the top three mobile phone brands in Africa and a major player
worldwide.
About Transsion
Transsion Holdings, best known in emerging markets for its leading mobile
brands including TECNO, itel, Infinix and Spice, is a diversified international
group specializing in mobility solutions and present in 50+ countries globally.
Its brand portfolio also comprises Carlcare for after-sales services, Oraimo
for mobile accessories as well as Syinix for home appliance. Transsion has sold
more than 200 million Dual-SIM mobile handsets globally and as per IDC, in
2016, the market share of mobile brands under Transsion reached 38% in
Africa. In 2016, Transsion officially
entered India with its brand itel and has achieved the second Most Preferred
Brand in India (as per CMR report 2017 Q1). In the same year, Transsion’s three
mobile phone brands have been selected in 2016 Top 100 Most Admired Brands for
African Consumers with TECNO ranked 14th, itel ranked 25th as well as Infinix
ranked 37th.
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