In 2018, How's the BlackBerry Smartphone from Canada?

BlackBerry smartphones are the most popular and favorite smart phones of their time, we all know that. But along with the emergence and development of the #Android Operating System (OS), Android smartphones have slowly begun to decline and now they are no longer offering.

I myself was one of the people who experienced two glorious and bad periods of #BlackBerry. When I used a BlackBerry smartphone that I bought at a price that was quite expensive, now this smart phone from a Canadian developer had to sell at that time at a very cheap price.

And from the purchase of my own BlackBerry then I used to increase my savings to buy an Android smartphone. Yes, the presence of an Android phone does not want to give a big change to the overall BlackBerry sales. As a result, the success of BlackBerry smartphones is now almost at the edge of the horn.

What's the BlackBerry 2018

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BlackBerry cuts 35% of employees. The decline in BlackBerry sales even made the center have to cut a large number of its employees. In early February 2016, several mass media reported that this Canadian company had indeed put 35 percent of its workforce home. BlackBerry parties themselves later stated that the truth is by laying off around 200 workers at Waterloo and Sunrise. Even though in September 2015 BlackBerry had laid off 200 employees working in the design and hardware for BB10 devices.

The reduction of employees is carried out by BlackBerry to reduce operational costs. In addition to trimming, the dismissal of employees by BlackBerry is also done as a form of efficiency from the company to face the global market due to a decrease in sales turnover.

1. Even the Focus of Software Business

In addition to trimming 35 percent of its employees, this year BlackBerry will also focus its business on software. This was stated by BlackBerry Head of Global Sales Carl Wiese who stated that his company would leave the hardware business whose turnover continued to decline and would focus more on developing software (software). In this business itself, BlackBerry has achieved quite good results in developing the software.

2. Offering an Android Smartphone

Although he said he would focus on the software business, BlackBerry through Carl Wiese said that they were not too specific and sure to stop the smartphone business in the near future. In fact, after launching BlackBerry Priv, this Canadian company is still engaged in developing hardware.

In 2016, BlackBerry was even heard to be in the line of Android devices. The best-selling smartphone with Android software has indeed made BlackBerry interested in increasing sales and turnover.


 BlackBerry CEO John Chen himself said that his party was indeed serious about being able to develop an Android-powered smartphone business. When interviewed specifically by CNET at the Consumer Electronic Show (CES) in Las Vegas, America in 2015, John Chen stated that BlackBerry 10 still could not lift BlackBerry sales that had decreased.

In his note, BlackBerry sales as of October 2015 ago were only able to reach one percent market share. Therefore, when BlackBerry stated that it would make BlackBerry Android, there was a glimmer of hope to be able to repeat success several years before. Moreover, this BlackBerry-made Android smartphone will be priced at a cheap price. So the increase in purchases from this latest product is believed to be able to be achieved.

3. Present BlackBerry Rome and BlackBerry Hamburg

Although it has not been released and launched, the existence of this Android-based BlackBerry smartphone has begun to leak. Leaks from the latest BlackBerry products are the two devices that will be presented and allegedly named BlackBerry Rome and BlackBerry Hamburg. The price of the two Android smart phones made by BlackBerry itself is also known to have a relatively cheap price compared to Priv, the previous BlackBerry Android product.

From BlackBerry Priv, which costs 700 US dollars or around Rp. 9 million, the price of two BlackBerry Androids is only half the price of the BlackBerry Triv. Yes, the price of Rome and Hamburg is known from the leakage that only costs between 300 to 400 US dollars or around Rp. 4 million to Rp. 5 million.