Tips on Building Branding or Brands through Effective Instagram

Tips on Building Branding or Brands through Effective Instagram

Imagine if an Instagram user wants to be considered an adventurer. They post or show off their shots on this platform of visual social media with pride. Whether it's a photo when traveling to an exotic place, try unique foods or just share your daily life that looks amazing.



They also tried to show their daily activities look very fun when on Instagram. In fact, ordinary activities like watching TV though. The photo was also made as beautiful as possible so that the followers considered the usual activity to look very attractive.



Successful businesses also do the same

For those who develop their personal products on Instagram social media, make Instagram like their own outlet. They built their own business here. Instagram has an active role as a guide to their company's personality or commonly called brand identity or branding.

The brand identity that develops on Instagram resonates and encourages someone to become a customer. This visual social media is expected to be a driver for customers to become regular customers once and establish an emotional connection with your brand.

Well, to build a brand identity needs consistency. Do these 4 ways so that your Instagram represents your brand.

Fulfill Instagram posts with brands
All of your Instagram content must be about your brand. This tells the answer to the prospect's question; What do you want to know? And what do you want to get? This method also works to recruit professional young talents to know that your company is a comfortable place to work.

Consistent with the uploaded image

No matter the type of image, your followers should know your brand without having to see the logo. In other words, visual content is the attraction. When posting pictures, make sure everything is consistent, from filters, colors, and so on.

Consistent font

In visual media like Instagram, using words in your pictures can make or break you. Use two main fonts to post to Instagram, mix and match the two fonts that describe your brand.

If you want your followers to wait for your posts, the way is you have to post on a consistent time and day. In this way your customers will always look forward to posting at the same time you post.

By doing these four steps consistently, little by little the followers recognize the brand through their subconscious.